CONTENTS:

Answer in one or two words :

✓Who is known as father of Modern Management?
✓What is acronym of STP ?
✓A ____________ level channel is direct supply of product between producer and consumer
✓What are the 4”C”s ?
✓What are the pricing strategies for a new product in its introductory stage?

Define:

✓Product Mix
✓Product Life Cycle
✓Digital Marketing
✓Brand
✓Marketing (mention the name of the proponent)

Answer in short:

✓What arethe different levels of marketing?
✓What are the dimensions of an organisation’s product mix?
✓Kit Kat by Nestle is available in 3 flavours and in 21gm, 40gm,80gm, 100gm and 200gm bar – what is the product depth of Kit Kat?
✓What is a Brand?
✓What is price elasticity of demand?

Answer in brief:

✓What are the bases in a B2C market segmentation? Give two examples of each base.
✓What is niche marketing? Explain with an example.
✓What are the major promotional tools?
✓What are the major steps in Sales Force Management?
✓What are the factors that affect price sensitivity of a product?

Short Questions:

✓Define Marketing, it’s implications. How is marketing different from selling?
✓What are marketing concepts? Explain the process of evolution.
✓Describe the profile of an organisation which has adopted the marketing concept.
✓What is the consumers place in modern marketing?
✓Explain the importance and features of marketing in a developing economy?
✓What is Marketing Mix. Explain the components of marketing mix.

NOTE: Hope my answers will help. Happy Learning!

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